When customers search for spray foam insulation or polyurea coatings, they typically type a few key words into a search engine like Google. The engine then sorts through countless web pages and presents the results that are most relevant to the query. This is why Search Engine Optimization, or SEO, is so important for local businesses such as spray foam insulation contractors. SEO allows a website to catch the attention of these algorithms and rank higher in the search results.

Spray foam marketing people are deciding on which contractor to call, they want to know that the company is reputable and trustworthy. That is why customer service is so vital for spray foam insulation companies. A good customer service strategy helps businesses build brand awareness and drive business growth.

The Ultimate Guide to Spray Foam Marketing for More Leads

In addition to customer service, marketing is an essential component for the success of any spray foam insulation or coatings business. By creating a strong social media presence, utilizing email marketing strategies and engaging in interactive content, a spray foam insulation contractor can stand out from the competition and generate new leads.

For example, FoamTech in Richmond uses an online video to teach prospective customers how to operate and troubleshoot their own spray foam equipment. These educational videos are a great way to promote the business and build trust with potential clients. They are also highly shareable on social media, which expands the brand’s reach. FoamTech also regularly updates their GMB (Google My Business) profile with promotional posts, ensuring that their contact information and services are listed accurately in all directories.