Postcard Design and Mailing Service
Postcard design and mailing services are a versatile marketing tool that can be used to drive multiple types of responses. They can be mailed to new prospects as a way to introduce your brand and generate sales inquiries, or to current customers to announce a sale or special offer. They can also be mailed to local homeowners in specific zip codes as part of an Every Door Direct Mail campaign.
Using an eye-catching headline is key to making your postcard stand out from other mail. It’s also important to keep your design simple; too much information can be confusing or overwhelming. Keep the focus on your call to action and make sure it’s prominently displayed.
Seamless Integration: Postcard Design and Mailing Service
The size of your postcard will also impact its effectiveness. Some sizes work better for certain campaigns than others. Smaller sizes (such as 4″ x 6″) are more cost-effective, and they fit into standard mailboxes better than larger ones do. The 5″ x 7″ size, on the other hand, is a great choice for more detailed messages and images. A good rule of thumb is to test different postcard sizes in your neighborhood to see what gets the best response from your target audience.
Custom attributes such as die cutting, foil stamping, and embossing can add a unique look to your postcard. But be aware that these options can add to the overall cost of your project. When possible, try to limit your use of these features and consider how they’ll impact the final cost of your postcards.